Advertise
Why CNC?
A Highly Desirable Audience of Influential Leaders
Capitol News Connection daily news and information programming is heard by 3.1 million public radio listeners in 206 markets nationwide (Arbitron: Spring 2009). Our local NPR-affiliate stations attract an affluent, well-educated and influential audience of professionals, business leaders, decision-makers, consumers, volunteers, politicians and community leaders.
Politically-Engaged, Well-Educated & Affluent
With popular interactive apps and widgets like Ask Your Lawmaker and via RSS, Video and Audio Podcasts, Twitter and Facebook, CNC reaches high-value social media ‘influencers’ on the web – early adopters, entrepreneurs, Web 2.0 and technology leaders and technology enthusiasts. Bloggers, Twitter and Facebook users are part of our influential demographic.
2x as likely to make B2B decisions of $1m or more
3x as likely to be thought and opinion leaders
4x as likely to be actively involved in public policy decisions
Broadcast Facilities in the Heart of the Nation’s Capitol News Connection
Need an ISDN line for a two-way? Voice tracking? Are you producing a radio talk show? Pod-cast? CNC operates fully engineered production studios just steps away from the U.S. Capitol and Supreme Court.
Association with Excellence: On-Air and Online
Your corporate message – embedded within award-winning broadcast segments Power Breakfast and This Week in Congress or online within Ask Your Lawmaker widgets, feeds and podcasts – associates you and your brand with the highest quality content in a credible, trustworthy and prestigious atmosphere.
Broadcast Sponsorship
Find out how to sponsor CNC award-winning local and national content:
- Power Breakfast: Daily on-air credits embedded in public radio’s exclusive morning look-ahead to the day in Congress and the White House – 15 drive-time messages per week, plus video and audio pre-roll / mid-roll on podcasts, feeds, and web display advertising
- This Week in Congress: Award-winning weekly sound-rich contextual journalism that lifts up the Capitol dome for an unusual peek inside – 2 messages per week, plus video and audio pre-roll / mid-roll and display
- National Drive Time: Sponsor our localized drive-time content on 206 public radio stations nationwide to reach 3.1 million listeners
Bundled Packages
Maximize your sponsorship and advertising with integrated cross-platform opportunities on-air and online. Find out more
Our pricing is competitive and our Media and Advertising Kit offers a full profile on CNC including key demographics and analytics. Get your copy!
Event Sponsorship Opportunities
Sometimes there is a desire for something more than just an advertising buy – a Power Breakfast Event with lawmakers on Capitol Hill or networking opportunities. CNC is keen to hear any custom ideas or suggestions you might have. We look forward to discussing with you.
Web Sponsorship & Advertising
Advertise on the CNC’s website, the Ask Your Lawmaker widget and podcasts. Our pricing is competitive – and we offer a variety of advertising and sponsorship zones and products that may be purchased via sponsorship or CPM – by week, month or quarter. We will custom-craft a solution for you:
- Video Pre-Roll and Mid-Roll: Sponsor CNC video from Congress
- Audio Podcast Pre-Roll: Sponsor lawmaker answers, Power Breakfast, and daily audio coverage of Congress
- Ask Your Lawmaker widget: Tiles with hyperlinks, peels, audio pre-roll on each lawmaker answer, and emails to our members
- Display Advertising: All IAB sizes available, including Above Fold Rectangles 300x250, 250x250, Skyscrapers 300x600, 160x600, Leaderboards (728 x 90), Index Banners (468 x 60), and others.
- RSS In-Feed Advertising: Weekly, monthly and quarterly sponsorships are available, with inclusion in all direct emails to our user community
